The NHS is launching a new campaign to urge families to talk about organ donation following research that less than half of adults in England have had the conversation.
The Leave Them Certain campaign aims to highlight the impact not knowing has on the families who are left behind and encourage people to talk about their decision.
It follows the law change last year in England, which means that all adults are seen as willing to donate their organs, unless they opt out or are in one of the excluded groups.
However, many don’t realise that families will still be approached before any donation goes ahead. Even though 80% of people are willing to donate their organs, only 39% say they have shared their decision . And while a huge 9 in 10 families support organ donation if they knew what their loved one wanted, this figure falls to around half (51%) when a decision is not known .
Encourage everyone you know to talk to their loved ones about their wishes – for tips on how to approach this difficult subject and for more information on the campaign follow the link below